Creative Director / Co-Producer
iOne Digital was tasked with creating excitement about the new Highlander vehicle among young African-American women and men. Toyota especially wanted to highlight the Highlander as a quality vehicle for families.
We followed Lance Gross and his daughter, Berkeley on a trip to the grocery store, a trip to the park, and into the kitchen for a surprise snack all facilitated by the Toyota Highlander.
My favorite part: Berkeley, period!