On The Road With…
brought to you by Toyota
Creative Director / Co-Producer
Ask
iOne Digital was tasked with creating excitement about the new Highlander vehicle among young African-American women and men. Toyota especially wanted to highlight the Highlander as a quality vehicle for families.
Answer
We followed Lance Gross and his daughter, Berkeley on a trip to the grocery store, a trip to the park, and into the kitchen for a surprise snack all facilitated by the Toyota Highlander.
My favorite part: Berkeley, period!
![](http://www.pureworkstudio.com/wp-content/uploads/2020/03/Toyota_On-The-Road_Still_1.jpg)
![](http://www.pureworkstudio.com/wp-content/uploads/2020/03/Toyota_Im-Tired_CC-v3.gif)
![](http://www.pureworkstudio.com/wp-content/uploads/2020/03/Toyota_Nope_CC.gif)