Reintroduce our audience to the Lawry’s brand by aligning the idea of “extra” flavor with lifestyle influencers with extra large personalities.
Led by style expert and television personality Rasheeda Frost, Seasoned to Perfection was created to be a series of lighthearted “girl talk” sessions focused on being spontaneous and doing something extra for oneself. The fun starts when Rasheeda’s friends stop by as she prepares a delectable meal using a variety of Lawry’s products. The group of friends then get real candid as they swap funny stories and breakdown what it really means to be “extra”.
My favorite part: Working with a client who trusted us to reach our audience in an authentic and engaging way.