Project Haute

Creative Director


Align the Ford brand with their tenets of style, entrepreneurship and empowerment.


We created a capsule collection with a fashion designer based on the personalities of our Hello Beautiful editors and debuted them at the launch of Model Citizen, an initiative where women can rent or borrow clothing items and accessories. We documented the process from design to planning to the launch event, and showed how Ford facilitated the women’s creativity and initiative.

My favorite part: Watching the collection evolve from drawings to garments.