One Yard

Homecoming 2020

Creative Director


Create a program to replace our on-the-ground HBCULove college tour that was canceled due to COVID 19.


A small idea became a big one. As a digitally based division, being heavily in the virtual space made sense, as a solution to a present problem but also in looking to the future so instead of just a homecoming program, we created a platform to house HBCU events all year round. We then created a two-month series of homecoming events to kickoff the platform launch.

My favorite part: Finding ways to bring HBCU’s together and support them in challenging times in a myriad of ways.