McDonald’s
The Road To Golden
Creative Director
Ask
Create a year long campaign that celebrated the art of overcoming, personal victories and giving back.
Answer
The Road To Golden was a quarterly video series that celebrated individual paths to greatness and the people and experiences that inspire and shape those paths. With each video, we created a visual journey following our subject from their early defining moments of tension and inspiration to the place where they inspire and encourage others to follow their dreams.
My favorite part: Shooting on the Fox lot in LA and eating in the commissary, a place I’d always imagined from watching old movies.